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Launching Products

Launching a product can make or break your company,so it’s important you do it right. Here’s a breakdown of the main things to keep in mind as you share your product and vision with the world.

Strategy

The first thing you need to do is find your core audience. As you get your product out there,you should focus on establishing your base and build your audience’s trust in you. Keep feeding the information you learn back into your product.

With this strategy,you should build superfans who act as ambassadors for your brand. This can add power to your marketing and promotions. It’s imperative that you find your core audience first,however,so all this potential energy is aligned with your brand.

Just as you should be able to answer concisely if someone asks you about your brand,you should be able to describe your ideal customer.

Publicity

It’s better to do too much than not enough. Consider how much you think you need,and then do some more. When launching a product,you need to create an impact,so think about achieving a wide distribution and which mediums will generate the best leads.

Use Video Pre-Launch

Online video is the best way to create a buzz. More and more people are consuming them,which means more shares,and a better way for spreading your message.

Incorporate video in your pre-launch content. A video is ideal for a landing page,where a sign-up form can be used to capture contact details.

Remember,however,that your video shouldn’t be all about your product. Even at product launch,you need to focus your thoughts on the customer. Instead of concentrating on why your product is awesome,(of course it is),tell your potential customer how it can help them. Consider offering incentives,such as discounts for people who share your product with friends and family.

When launching products,don’t lose sight of your customers,even if all the focus seems to be on you. Your customers are the reason your business can do business. Learn more atFiveChannels.

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